Google Ad Manager (GAM)

Watching That integrates with Google Ad Manager through multiple data sources. Each source type captures different aspects of your ad serving data.

Getting Connected

Log Files (Data Transfer)

GAM Data Transfer files provide event-level ad serving data across multiple log file types: Requests, Code Serves, Impressions, Conversions (video events), Clicks, and Bids. Both direct and backfill files are processed.

→ Accessing GAM Log Files — Setup guide: granting Watching That access to your Data Transfer files

→ GAM Data Transfer Fields — Full field reference showing what we ingest and what's available

API Integration

Connect the GAM API to enable derived dimensions (friendly names for ad units, line items, orders, creatives) and power Validation Monitors for configuration checking.

→ GAM API Integration — Setup guide: service account creation and connection

Pixel Deployment

Deploy the Watching That pixel as a 3rd party tracker in GAM ad responses for real-time event tracking via the Collector.

→ GAM Pixel Deployment — Setup guide (coming soon)

Metrics & Dimensions

Coming soon — Documentation for the standard metrics and dimensions available in Watching That when GAM is enabled as a data source.