FreeWheel

Watching That integrates with FreeWheel through multiple data sources. Each source type captures different aspects of your ad serving data.

Getting Connected

Log Files

FreeWheel provides two distinct log file types, each with its own schema:

v4 Event Logs — Event-level ad serving data including requests, impressions, quartile events, clicks, and errors. These are the primary log files for ad delivery analytics.

→ Accessing FreeWheel Log Files — Setup guide: AWS CloudFormation, permissions, and configuration

→ FreeWheel Log File Fields — Full v4 field reference showing what we ingest and what's available

Bid Level Logs — Programmatic auction data including bid requests, bid responses, auction outcomes, and bid-level impressions. These are separate from v4 logs and can be joined via TransactionId.

→ FreeWheel Bid Level Log Fields — Full bid level field reference showing what we ingest and what's available

API Integration

Connect the FreeWheel MRM API to enable derived dimensions (friendly names for IDs) and power Validation Monitors for configuration checking.

→ FreeWheel API Integration — Setup guide: API user creation and connection

Pixel Deployment

Deploy the Watching That pixel as a 3rd party tracker in FreeWheel ad responses for real-time event tracking via the Collector.

→ FreeWheel Pixel Deployment — Setup guide (coming soon)

Metrics & Dimensions

Coming soon — Documentation for the standard metrics and dimensions available in Watching That when FreeWheel is enabled as a data source.