SSPs & Demand Partners
Watching That connects to SSP and demand partner platforms to pull performance data directly into your workspace alongside your ad server data.
How SSP & Demand Partner connections work
There are two ways Watching That integrates with SSPs and demand partners:
Method | How it works | Platforms |
|---|---|---|
Reporting API | Watching That queries the platform's reporting API directly on a scheduled basis. | Index Exchange, Magnite, GAM Ad Exchange (AdX), OpenX, PubMatic |
Email / CSV import | Your SSP sends scheduled reports to a dedicated Watching That email address, or you upload CSV files directly. See Email / CSV Data Import under Platform Tools for full details. | Expanding — contact your account manager |
Both methods provide rollup data (aggregated summaries rather than event-level logs), which means the data is available in the Report module for dashboards and scheduled reporting. Analysis and Monitoring modules are not currently supported for these data sources.
With either method, you can:
See SSP revenue alongside ad server data in a single Report view
Compare demand partner performance across multiple SSPs and your ad server in one dashboard
Eliminate manual report downloads from individual SSP dashboards
Currently supported
Platform | Integration Method | Status |
|---|---|---|
Index Exchange | Reporting API | Live |
Magnite | Reporting API | Live |
Google Ad Manager Ad Exchange (AdX) | Reporting API | Live |
OpenX | Reporting API | Live |
PubMatic | Reporting API | Live |
More SSP and demand partner connections are being added regularly via both Reporting API and Email / CSV import. If you use a platform not listed here, contact your Watching That account manager to discuss availability.
Getting connected
Each platform requires either API credentials or a scheduled email report configuration. Your account manager will guide you through the setup — typically completed within one working day.
See the individual platform pages below for specific setup requirements.