SSPs & Exchanges

SSPs & Exchanges

Watching That connects to SSPs and exchanges to pull performance data directly into your workspace alongside your ad server data.

How SSP & Exchange connections work

There are two ways Watching That integrates with SSPs and exchanges:

Method

How it works

Platforms

Method

How it works

Platforms

Reporting API

Watching That queries the platform's reporting API directly on a scheduled basis.

All 12 currently supported platforms (see below)

Email / CSV import

Your platform sends scheduled reports to a dedicated Watching That email address, or you upload CSV files directly. See Email / CSV Data Import under Platform Tools for full details.

Available for any platform — contact your account manager

Both methods provide rollup data (aggregated summaries rather than event-level logs), which means the data is available in the Report module for dashboards and scheduled reporting. Analysis and Monitoring modules are not currently supported for these data sources.

With either method, you can:

  • See SSP and exchange revenue alongside ad server data in a single Report view

  • Compare partner performance across multiple SSPs, exchanges, and your ad server in one dashboard

  • Eliminate manual report downloads from individual SSP and exchange dashboards

Currently supported

Platform

Integration Method

Status

Platform

Integration Method

Status

Beachfront

Reporting API

Live

Google Ad Manager Ad Exchange (AdX)

Reporting API

Live

Index Exchange

Reporting API

Live

Magnite

Reporting API

Live

Microsoft Advertising

Reporting API

Live

Nexxen

Reporting API

Live

OpenX

Reporting API

Live

PubMatic

Reporting API

Live

ShareThrough

Reporting API

Live

SpringServe Marketplace

Reporting API

Live

TripleLift

Reporting API

Live

Yahoo Ad Manager Plus

Reporting API

Live

More SSP and exchange connections are being added regularly. If you use a platform not listed here, contact your Watching That account manager to discuss availability.

Getting connected

Each platform requires either API credentials or a scheduled email report configuration. Your account manager will guide you through the setup — typically completed within one working day (longer for OAuth-based integrations).

See the individual platform pages above for specific setup requirements.