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Index Exchange

Index Exchange

Index Exchange

Watching That connects to Index Exchange via their Reporting API, pulling your programmatic performance data into your workspace on a scheduled basis.

What data you get

The Index Exchange integration brings in rollup reporting data — aggregated revenue, impressions, fill rates, and other programmatic performance metrics broken down by the dimensions available in your Index Exchange account.

Once connected, this data appears alongside your ad server data in the Report module, giving you a unified view of demand partner performance without needing to log into Index Exchange separately.

Note: As this is rollup (aggregated) data, it is available in the Report module for dashboards and scheduled reporting. Analysis and Monitoring modules are not currently supported for this data source.

What you can do with it

  • Report: Build dashboards combining Index Exchange revenue with your ad server delivery data and other demand sources in a single view

  • Scheduled exports: Include IX data in automated report deliveries

How to connect

To set up the Index Exchange integration, you'll need to provide Watching That with API credentials from your Index Exchange account.

What you'll need:

  • Your Index Exchange username and password (or dedicated API credentials — your IX account manager can help generate these)

Setup steps:

  1. Contact your Watching That account manager to request the Index Exchange integration

  2. Generate or confirm your API credentials within Index Exchange

  3. Share credentials securely with your Watching That account manager

  4. Watching That configures the connection and begins pulling data — typically within one working day

Data refresh

Index Exchange data is retrieved on a scheduled basis. Reports reflect the data available through the Index Exchange Reporting API, which typically covers the previous day's performance onwards. Your account manager can confirm the specific refresh schedule for your deployment.

Available fields & metrics

Detailed field and metric documentation coming soon. Contact your account manager for the current list of available dimensions and metrics.