Google Ad Manager Ad Exchange (AdX)

Watching That connects to Google Ad Manager's Ad Exchange (AdX) reporting via the GAM Reporting API, pulling your programmatic exchange performance data into your workspace on a scheduled basis.

Note: This integration covers AdX programmatic demand reporting — the exchange/marketplace side of GAM. For ad server integration (log files, API enrichment, Validation Monitors, and pixel deployment), see the Google Ad Manager (GAM) page under Ad Servers.

What data you get

The GAM AdX integration brings in rollup reporting data — aggregated programmatic revenue, impressions, fill rates, and other performance metrics broken down by the dimensions available in your GAM Ad Exchange reports.

Once connected, this data appears alongside your ad server and other SSP data in the Report module, giving you a unified view of all your demand sources in one place.

Note: As this is rollup (aggregated) data, it is available in the Report module for dashboards and scheduled reporting. Analysis and Monitoring modules are not currently supported for this data source.

What you can do with it

Report: Build dashboards combining AdX exchange revenue with your direct-sold delivery and other SSP data in a single view
Scheduled exports: Include AdX data in automated report deliveries

How to connect

To set up the GAM AdX reporting integration, Watching That connects via the Google Ad Manager API using a service account.

What you'll need:

Your GAM network ID
Grant Watching That's service account reporting access to your GAM network (your Watching That account manager will provide the service account details)

Setup steps:

Contact your Watching That account manager to request the GAM AdX reporting integration
Your account manager will provide a service account email address
Add the service account as a user in your GAM network with appropriate reporting permissions
Provide your GAM network ID to your Watching That account manager
Watching That configures the connection and begins pulling data — typically within one working day

If you already have the GAM ad server integration set up, the same service account access may already cover AdX reporting — check with your account manager.

Data refresh

GAM AdX data is retrieved on a scheduled basis. Reports reflect the data available through the GAM Reporting API. Your account manager can confirm the specific refresh schedule for your deployment.

Available fields & metrics

Detailed field and metric documentation coming soon. Contact your account manager for the current list of available dimensions and metrics.