PubMatic

Watching That connects to PubMatic via their Analytics API, pulling your programmatic performance data into your workspace on a scheduled basis.

What data you get

The PubMatic integration brings in rollup reporting data — aggregated revenue, impressions, fill rates, and other programmatic performance metrics broken down by the dimensions available in your PubMatic publisher account.

Once connected, this data appears alongside your ad server data in the Report module, giving you a unified view of demand partner performance without needing to log into PubMatic separately.

Note: As this is rollup (aggregated) data, it is available in the Report module for dashboards and scheduled reporting. Analysis and Monitoring modules are not currently supported for this data source.

What you can do with it

Report: Build dashboards combining PubMatic revenue with your ad server delivery data and other demand sources in a single view
Scheduled exports: Include PubMatic data in automated report deliveries

How to connect

To set up the PubMatic integration, you'll need to provide Watching That with API credentials from your PubMatic account.

What you'll need:

Your PubMatic API username and password
Your Publisher ID (visible in your PubMatic dashboard, or your PubMatic account manager can confirm)

Setup steps:

Contact your Watching That account manager to request the PubMatic integration
Confirm your API credentials and Publisher ID within PubMatic
Share credentials securely with your Watching That account manager
Watching That configures the connection and begins pulling data — typically within one working day

Data refresh

PubMatic data is retrieved on a scheduled basis. Reports reflect the data available through the PubMatic Analytics API, which typically covers the previous day's performance onwards. Your account manager can confirm the specific refresh schedule for your deployment.

Available fields & metrics

Detailed field and metric documentation coming soon. Contact your account manager for the current list of available dimensions and metrics.