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Microsoft Advertising

Microsoft Advertising

Watching That connects to Microsoft Advertising (formerly Xandr / AppNexus) via their reporting API, pulling your Microsoft Monetize performance data into your workspace on a scheduled basis.

Module support: Report ✓ · Analysis — · Inspect — · Monitoring —

What data you get

The Microsoft Advertising integration brings in rollup reporting data from Microsoft Monetize (the SSP/marketplace product within Microsoft Advertising) — aggregated revenue, impressions, fill rates, and other programmatic display and video performance metrics, broken down by the dimensions available in your account.

Once connected, this data appears in the Report module, available for dashboards and scheduled reporting alongside any other connected sources.

What you can do with it

  • Report: Build dashboards combining Microsoft Advertising revenue with other connected sources in a single view

  • Scheduled exports: Include Microsoft Advertising data in automated report deliveries

How to connect

To set up the integration, you'll need to provide Watching That with login credentials for a Microsoft Advertising user account with reporting access.

What you'll need:

  • A Microsoft Advertising username and password for a user with reporting/read access to the data you want to pull

  • We recommend creating a dedicated service user rather than using a personal login

Setup steps:

  1. Contact your Watching That account manager to request the Microsoft Advertising integration

  2. Create or identify a Microsoft Advertising user account with appropriate reporting permissions

  3. Share the credentials with your Watching That account manager via your established secure handoff

  4. Watching That configures the connection and begins pulling data — typically within one working day

Data refresh

Microsoft Advertising data is retrieved on a scheduled basis. Reports reflect the data available through the Microsoft Advertising API, typically covering the previous day's performance onwards. Your account manager can confirm the specific refresh schedule for your deployment.

Available fields & metrics

Detailed field and metric documentation coming soon. Contact your account manager for the current list of available dimensions and metrics.

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