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Yahoo Ad Manager Plus

Yahoo Ad Manager Plus

Watching That connects to Yahoo Ad Manager Plus (YAM+) via their OAuth-secured reporting API, pulling your video and display programmatic performance data into your workspace on a scheduled basis.

Module support: Report ✓ · Analysis — · Inspect — · Monitoring —

What data you get

The Yahoo Ad Manager Plus integration brings in rollup reporting data — aggregated revenue, impressions, fill rates, and other programmatic video and display performance metrics, broken down by the dimensions available in your Yahoo account.

Once connected, this data appears in the Report module, available for dashboards and scheduled reporting alongside any other connected sources.

What you can do with it

  • Report: Build dashboards combining Yahoo revenue with other connected sources in a single view

  • Scheduled exports: Include Yahoo data in automated report deliveries

How to connect

Yahoo uses OAuth2 application credentials rather than user-level login. Your Watching That account manager will guide you through registering the connection.

What you'll need:

  • A Yahoo Ad Manager Plus Client ID and Client Secret for an OAuth2 application authorised to read your reporting data (generated via Yahoo's developer/API portal — your Yahoo account manager can confirm the exact path if needed)

Setup steps:

  1. Contact your Watching That account manager to request the Yahoo integration

  2. Generate OAuth2 application credentials (Client ID + Client Secret) via Yahoo's developer portal, with reporting/read scope

  3. Share the credentials with your Watching That account manager via your established secure handoff

  4. Watching That configures the connection and begins pulling data — typically within one working day

Data refresh

Yahoo data is retrieved on a scheduled basis. Reports reflect the data available through the Yahoo Ad Manager Plus API, typically covering the previous day's performance onwards. Your account manager can confirm the specific refresh schedule for your deployment.

Available fields & metrics

Detailed field and metric documentation coming soon. Contact your account manager for the current list of available dimensions and metrics.

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