GAM Metrics & Dimensions
This page covers all metrics and dimensions available in Watching That when Google Ad Manager is your data source — including both GAM-specific and platform-wide entries.
Metrics
Metric | Database | Description |
|---|---|---|
| Ad | The count of vmap_ad_break_start events received in the GAM Impression Logs |
| Ad & Content | The count of the Ad Click event, which is fired when a user clicks on the ad |
| Ad Break, Ad & Content | The count of the Ad Complete event, which is fired when the ad has finished playing |
| Ad Break, Ad & Content | The number of ads that played 25% of the ad content |
| Ad & Content | The count of the Ad Load event, which is fired when the ad metadata has successfully loaded |
| Content | The count of the Ad Request event, which is fired when the client requests an ad or ads from the primary ad server |
| Ad Break, Ad & Content | The number of ads that played 50% of the ad content |
| Ad | The count of Ad Slots. Ad Slots make up an ad break and are where ad creatives are rendered, they are generated by ad / trafficking rules |
| Ad & Content | The count of the Ad Start event, which is fired when the ad creative playback has begun |
| Ad Break, Ad & Content | The number of ads that played 75% of the ad content |
| Bid | Bid eCPM averaged across the GAM, AdSense, AdX, and other third-party networks |
| Bid | This event represents a bid request without any bids from DSP |
| Bid | Bid revenue is based on the number of ad impressions served by GAM, AdSense, AdX, and/or any other third-party networks |
| Bid | The count of bid rows/events in the GAM Bid Logs |
| Ad & Content | Number of times the ad server responded to a request for an ad. A code serve is not counted if the ad server response is empty. Formula: Code served count >= Impressions |
| Content | The count of the Video Complete event, which is fired when the video playback has reached 95% of its total duration |
| Content | The count of the First Quartile of Content, which is fired when the video playback has reached 25% of its total duration |
| Content | The count of the Midpoint of Content, which is fired when the video playback has reached 50% of its total duration |
| Content | The count of the Start of Content, which is fired when the first frame of the video playback has been delivered |
| Content | The count of the Third Quartile of Content, which is fired when the video playback has reached 75% of its total duration |
| Ad Break, Ad & Content | The count of ad slots with an error / total ad slots |
| Ad Break, Ad & Content | The count of the Ad Error events, which is fired when an error occurs in the processing of the ad request — note: this does not necessarily mean a lost impression |
| Ad Break, Ad & Content | Net impressions / total ad slots |
| Ad Break, Ad & Content | The count of all impression events that don't have the IVT flag set |
| Ad | Net Impressions where there is also an error event |
| Ad | Net Impression event where there is no error event |
| Ad & Content | The count of the Player Mute Event, which is fired when the player enters a muted / sound off state |
| Ad | The count of total valid deduplicated impressions |
| Ad & Content | The percentage of Ad Request events that occur in Ad Units/placements that measure more than 300px in width |
| Ad | The percentage of Ad Start Events that also have an Ad Complete Event |
| Content | The count of Requests to Play the Video Content — either initiated by the user (Click to Play) or automatically by the player (Auto Play) |
| Ad | The count of Ad Slots that are rendered on a playback device, calculated as Error Events + Impression Events |
| Ad | Net Impressions / Rendered Ad Slots |
| Content | A content session represents the interval from when the video player initialises the video, goes through playing the video (including any potential preroll/midroll ads), until the video ends (including any postroll ad) |
| Ad & Content | The count of Rendered Ad Slots that only have Error Events (i.e. there are no Impression Events) |
| Ad & Content | Unfilled Inventory / Total Rendered Ad Slots |
| Ad & Content | The count of the Player Unmute Event, which is fired when the player exits a muted / sound off state |
| Content | The measure of how many times an ad starts playing (the Start Ad event) against how many times it has been successfully loaded (the Ad Loaded event) |
| Content | The count of the Video Ready event, which is fired when the video has been successfully loaded by the player and is available to start playback |
| Content | The count of the Video View event, which is fired when the first frame of video content is rendered and playback has begun |
| Ad & Content | The average in-view percentage of an ad at the point of impression |
Dimensions
Dimension | Database | Description |
|---|---|---|
| Ad & Ad Break | The position of the Ad Break within the content, starting with 000 = Preroll. It is a numerical counter — Midroll 001 onwards, PostRoll = 00-1 |
| Ad | The position of the Ad Break and the Ad Slot within the break, starting with 000_00 = First Ad Slot in the Preroll. 001_03 = Midroll 1, Slot 4 |
| Ad & Content | The ID of the Ad Creative set by the Ad Server, if available |
| Ad | The ID of the Ad set by the Ad Server, if available |
| Ad & Content | The version of the ad manager component used in the ad request. Example: IMA SDK 3.4.2 |
| Ad & Content | The file extension of the ad creative, if available — .mp4, .webm, .js are typical values |
| Ad | The position of the Ad Slot in a given Ad Break. It is a numerical counter — 0 = first ad slot in a break, 3 = fourth ad slot in a break |
| Ad | The ID of any Creative Wrapper used in a VAST programmatic chain |
| Ad & Content | The ID of any System Wrapper used in a VAST programmatic chain |
| Ad & Content | The name of the advertiser that won the auction |
| Ad | The organisation managing ad accounts for brands and individual clients |
| Ad | Audience segment IDs that the user belonged to. A list of Audience Solutions segment ID values associated with a user, separated by pipe delimiter |
| Ad Break, Ad & Content | The common name of the web browser used: Chrome, Safari Mobile |
| Ad & Bid | The Ad Manager network's default currency |
| Ad & Content | The friendly name for the Data Source coming into the Watching That platform (e.g. GAM) |
| Ad | The ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied |
| Ad & Content | The Device Category: Phone, Desktop, Tablet, TV |
| Ad Break, Ad & Content | The domain where the ad session was recorded: example.com |
| Ad & Content | The name of the Ad System / Server that delivered the ad |
| Ad & Content | The code applied to any Error Event. Can include VAST, Freewheel, IMA, Player level |
| Ad | Category of Error — whether the error occurred in the Request, Response or Playback zone |
| Ad & Content | Ad Placement determined by what is on the ad tag URL |
| Ad | The fallback position of the video ad or mobile ad. 0 = Non-fallback. 1 = First fallback ad, 2 = second, 3 = third, and so forth |
| Ad | A breakdown of GAM ads based on their line item type: House or Non-House |
| Ad & Content | GAM Line Item ID / Name — only available for ads that are successfully loaded |
| Ad | The numeric priority assigned at time of creating the line item. The lower the number, the higher the priority |
| Ad | A breakdown of GAM ads based on their line item type |
| Ad | Specifies whether or not the Order is a programmatic Order. Defaults to false — 0 is false, 1 is true |
| Ad | The name of the order as defined in your GAM account |
| Ad & Content | The Content Category / Genre |
| Ad & Content | A binary marker that denotes if the player is set to deliver LIVE content vs VOD / On Demand. Live = 1 and VOD = 0 |
| Ad Break, Ad & Content | The common name of the operating system: MacOS, Windows |
| Ad & Content | A binary marker that denotes if the player is in an active tab or not |
| Ad Break, Ad & Content | The name / ID of the player |
| Ad Break, Ad & Content | The version of the player, where available |
| Content | If a playlist / recommendation engine is used, the index of the item in the playlist |
| Ad & Content | The name of the Ad System / Server which is the first wrapper in a programmatic VAST chain: AdX, GDFP |
| Ad Break, Ad & Content | The world zones (e.g. EU, Middle East, Rest of the world) |
| Ad Break, Ad & Content | The Name / ID of the Video |
| Ad & Content | Ad viewability split into 0-10%, 10-20%, ... 90-100% segments. Where n/a is seen, viewability is not measurable |
| Ad & Content | The names of the Ad Systems / Servers used in a VAST programmatic chain |
| Ad & Content | Whether the ad was more or less than 60% in view at the time of Impression. Where n/a is seen, viewability is not measurable |