FreeWheel Metrics & Dimensions
This page covers all metrics and dimensions available in Watching That when FreeWheel v4 log files are your data source — including both FreeWheel-specific and platform-wide entries.
For the actively maintained FreeWheel metrics catalogue (base, derived and conditional metrics, kept current with what Watching That ships), see FreeWheel Metrics Reference. A small number of definitions on this page (for example Fill Rate and Rendered Ad Slots) differ slightly from that catalogue; where the two disagree, the FreeWheel Metrics Reference is correct.
Metrics
Metric | Database | Description |
|---|---|---|
| Ad Break | The count of Ad Breaks |
| Ad Break, Ad & Content | The count of the Ad Complete event, which is fired when the ad has finished playing |
| Ad Break, Ad & Content | The number of ads that played 25% of the ad content |
| Content | The count of the Ad Request event, which is fired when the client requests an ad or ads from the primary ad server |
| Ad Break, Ad & Content | The number of ads that played 50% of the ad content |
| Ad | The count of Ad Slots. Ad Slots make up an ad break and are where ad creatives are rendered, they are generated by ad / trafficking rules |
| Ad Break, Ad & Content | The number of ads that played 75% of the ad content |
| Ad Break & Content | Where the Commercial Break Pattern is set for Volume of ads per break, this metric records how many ads were selected by the Freewheel server to play in that break |
| Content | The count of the Start of Content, which is fired when the first frame of the video playback has been delivered |
| Ad & Content | For Freewheel Logs it comes as net value/1000 |
| Ad Break, Ad & Content | The count of ad slots with an error / total ad slots |
| Ad Break, Ad & Content | The count of the Ad Error events, which is fired when an error occurs in the processing of the ad request — note: this does not necessarily mean a lost impression |
| Ad Break, Ad & Content | Net impressions / total ad slots |
| Ad Break, Ad & Content | The count of 3rd party Response events in the Freewheel V4 Logs, which is fired when a 3rd party has responded to the available ad slot |
| Ad Break, Ad & Content | The sum of CPMs where an impression exists |
| Ad Break, Ad & Content | The count of all impression events that don't have the IVT flag set |
| Ad Break, Ad & Content | The count of all impression events that have the IVT flag set |
| Ad Break, Ad & Content | The count of the total number of impression events, valid/invalid/duplicate |
| Ad | Net Impressions where there is also an error event |
| Ad | Net Impression event where there is no error event |
| Ad | Unrendered Ad Slots + Unfilled Inventory |
| Ad & Content | The count of the Player Mute Event, which is fired when the player enters a muted / sound off state |
| Ad | The count of total valid deduplicated impressions |
| Ad & Content | This event represents a bid not selected by FreeWheel ad server |
| Ad | The percentage of Ad Start Events that also have an Ad Complete Event |
| Ad Break & Content | The number of Ad Breaks that were rendered on the end viewing device, determined by the presence of at least one impression and/or one error event per ad break |
| Ad | The count of Ad Slots that are rendered on a playback device, calculated as Error Events + Impression Events |
| Ad | Net Impressions / Rendered Ad Slots |
| Content | A content session represents the interval from when the video player initialises the video, goes through playing the video (including any potential preroll/midroll ads), until the video ends (including any postroll ad) |
| Ad Break & Content | Where the Commercial Break Pattern has been set to time delimited, this metric records how many seconds are left unfilled against the desired break length |
| Ad & Content | The count of Rendered Ad Slots that only have Error Events (i.e. there are no Impression Events) |
| Ad & Content | Unfilled Inventory / Total Rendered Ad Slots |
| Ad & Content | The count of the Player Unmute Event, which is fired when the player exits a muted / sound off state |
| Ad | The count of Ad Slots that have not been rendered on the playback device |
| Content | The count of the Video View event, which is fired when the first frame of video content is rendered and playback has begun |
Dimensions
Dimension | Database | Description |
|---|---|---|
| Ad & Ad Break | The position of the Ad Break within the content, starting with 000 = Preroll. It is a numerical counter — Midroll 001 onwards, PostRoll = 00-1 |
| Ad | The position of the Ad Break and the Ad Slot within the break, starting with 000_00 = First Ad Slot in the Preroll. 001_03 = Midroll 1, Slot 4 |
| Ad & Content | The ID of the Ad Creative set by the Ad Server, if available |
| Ad | The position of the Ad Slot in a given Ad Break. It is a numerical counter — 0 = first ad slot in a break, 3 = fourth ad slot in a break |
| Ad Break, Ad & Content | The common name of the web browser used: Chrome, Safari Mobile |
| Ad & Content | The friendly name for the Data Source coming into the Watching That platform (e.g. Freewheel) |
| Ad & Content | The Device Category: Phone, Desktop, Tablet, TV |
| Ad & Content | The code applied to any Error Event. Can include VAST, Freewheel, IMA, Player level |
| Ad | Category of Error — whether the error occurred in the Request, Response or Playback zone |
| Ad | Freewheel Ad Unit Id. A unique, MRM-generated identifier for the ad unit |
| Ad | Freewheel Ad Unit Type. Indicates whether the Ad Unit Package Name is an Ad Unit or a Package |
| Ad | Freewheel Campaign ID. A unique, MRM-generated identifier for the campaign |
| Ad | Freewheel Content Brand. Refers to a collection of TV channels from a particular programmer (e.g., ProgrammerCo Comedy Channels) |
| Ad | Freewheel Content Provider Partner ID. The content partner is the partner directly upstream from the network getting the log file |
| Ad | Freewheel Distribution Partner ID. This field will be empty if there is no distributor for the event |
| Ad | Freewheel Endpoint Name. The endpoint (typically the name of the player) where the viewer watches the content |
| Ad | Freewheel Endpoint Owner. Owner of the content distribution endpoint. Endpoint owners are commonly programmers or Multiple System Operators (MSOs) |
| Ad | Freewheel Genre. The genre(s) associated with video inventory, e.g., Comedy, Lifestyle & Culture, News & Politics |
| Ad | Freewheel Global Advertiser ID. A unique identifier for a Global Advertiser, assigned when FreeWheel adds an advertiser to the Global Advertiser list |
| Ad | Freewheel Insertion Order ID. A unique, MRM-generated identifier for the insertion order (IO) |
| Ad | Freewheel Listing ID. The marketplace listing or inventory package IDs that the transaction delivered against |
| Ad | Freewheel Market Advertiser Id — Programmatic Sales Channel only |
| Ad | Freewheel Market Buyer Seat Id — Programmatic Sales Channel only |
| Ad | Freewheel Market Deal Id — Programmatic Sales Channel only |
| Ad | Freewheel Market Unified Ad Id — Programmatic Sales Channel only |
| Ad | All audience items on a request that matched to a delivered, audience-targeted placement. Resolves to a friendly name. |
| Ad | The MRM Rule Id that was used to select the seller partner for that ad |
| Ad | The ID of the placement that was served to the user. This value comes directly from the FreeWheel database |
| Ad | The placement type as set in MRM. Can be thought of as a general business categorisation or use case for a placement |
| Ad | Freewheel Purchase Order ID. For Marketplace Platform Private buyers, the FreeWheel assigned purchase order ID |
| Ad | Freewheel Sales Channel Type: Direct / Reseller / Programmatic |
| Ad | Freewheel Selling Partner — Reseller Sales Channel only. Resolves to a friendly name. |
| Ad Break, Ad & Content | Freewheel Series ID / Name |
| Ad Break, Ad & Content | Freewheel Site ID / Name |
| Ad Break, Ad & Content | Freewheel Site Section ID / Name |
| Ad | Freewheel Sold Order ID. For Marketplace Platform Private sellers, the FreeWheel assigned ID |
| Ad & Content | A binary marker that denotes if the player is set to deliver LIVE content vs VOD / On Demand. Live = 1 and VOD = 0 |
| Ad Break, Ad & Content | The common name of the operating system: MacOS, Windows |
| Ad Break, Ad & Content | The name / ID of the player |
| Ad Break, Ad & Content | The world zones (e.g. EU, Middle East, Rest of the world) |
| Ad Break, Ad & Content | The Name / ID of the Video |