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November 2025 - Pacing Below Delivery Target

November 2025 - Pacing Below Delivery Target

🔍 What This Validation Monitor Does

The Pacing Below Delivery Target Validation Monitor flags any active campaigns pacing below their expected delivery target.

It helps ad ops teams identify underperforming campaigns before they affect performance or revenue. This monitor is valuable for large networks managing multiple campaigns where pacing may go unnoticed.

Best of all, this monitor works regardless of your ad server — the setup logic is universal.

💡 Why It Matters

When a campaign is active but under-pacing, it may indicate:

  • Targeting or inventory limits

  • Trafficking errors or delivery constraints

  • Mismatch between booked impressions and actual delivery

Detecting these early lets ad ops teams act—reallocating inventory, adjusting targeting, or updating flight dates—before delivery goals suffer.

This monitor serves as an early-warning system, helping teams stay proactive and maintain delivery health across active campaigns.

🧩 Deployment by Ad Server

Freewheel

  1. Go to the Monitoring Module in the top hand rail of the Watching That interface

  2. Select the ‘Validation’ tab within the Monitoring Module

  3. Click the pink + Add Validation Monitor button at the top right

Monitoring 2025-11-05 13-07-23.png

 

  1. In the ‘From DataSource’ dropdown, select your Freewheel source

  2. In ‘Dimension’, select ‘Placement'

  3. In the first Filter, select ‘Status’ from the Field name dropdown. When you select ‘Status’, the filters change and the next field shows ‘exists’. Change ‘exists’ to ‘one of’. This adds a third filter option; select ‘ACTIVE’ here

  4. After setting the first filter row, click the blue ‘Add Filter’ button with the funnel icon at the bottom left. This adds another filter row

  1. In the new filter row, select ‘Forecast.on_schedule_indicator’ from the Field name dropdown. (Tip: search for ‘indicator’ to find it faster.) Like before, change the middle filter from ‘exists’ to the less than symbol‘ <’. A third filter option appears; enter ‘80’ here. You can choose a different value, but 80% is recommended

  2. Name your Monitor on the right-hand side

  3. Optionally, add a description for your Monitor

  4. There is a notification channel option, but instant alerts are not currently available for Validation Monitors (VMs), so leave this blank for now

  5. Click Save to finish

Your monitor should look like the below:

 

Google Ad Manager (GAM)

  1. Go to the Monitoring Module in the top hand rail of the Watching That interface

  2. Select the 'Validation' tab within the Monitoring Module

  3. Click the pink + Add Validation Monitor button at the top right

Monitoring 2025-11-05 13-07-23 copy.png

 

  1. In the 'From DataSource' dropdown, select your Freewheel source

  2. In 'Dimension', select 'GAM: Line Item'

  3. In the first Filter, select 'deliveryIndicator.expectedDeliveryPercentage' from the Field name dropdown. When you select 'deliveryIndicator.expectedDeliveryPercentage', the filters change and the next field shows 'exists'. Change 'exists' to the less than symbol ' <'. A third filter option appears; enter '80' here. You can choose a different value, but 80% is recommended

  1. Name your Monitor on the right-hand side

  2. Optionally, add a description for your Monitor

  3. There is a notification channel option, but instant alerts are not currently available for Validation Monitors (VMs), so leave this blank

  4. Click Save to finish

Your monitor should look like the below:

🚀 Best Practice Tips

  • Adjust thresholds - After a Validation Monitor goes live, you can edit thresholds or filters anytime

  • Validation Monitor email digest - After creating your monitor, contact support@watchingthat.com to set up a daily digest that delivers monitor status updates to your inbox